Hurricane Helene Relief
We need your help! Jacksonville.Radio, Radio with Heart, and Emmanuel Lutheran Church & School of Asheville are delivering and distributing supplies to storm-affected citizens of Hurricane Helene in the Asheville, North Carolina area. DONATION NEEDS: Water Non-Perishable Food Diapers/ Wipes Formula Feminine Products Pet Food Donation CLICK HERE TO DONATE FUNDS THROUGH RADIO WITH HEART […]
Is Creative Wearout a Thing?
Contributor: Angela Jeffrey, Vice President Brand Management, ABX Advertising Benchmark Index Is Creative Wearout a Thing … in radio? RAB recently asked ABX Advertising Benchmark Index to investigate this question and come up with a definitive answer. ABX has evaluated 465,000 ads for creative effectiveness across all media types. With a pool of 2,452 radio … Continue reading “Is Creative Wearout a Thing?”
Helping those impacted by Hurricane Helene
Now that the storm has passed, and life has resumed you may be wondering what you can do to help other areas of Florida impacted by Hurricane Helene. The state has opened the Florida Disaster Fund, a fund to provide financial assistance to Florida communities as they respond to and recover from times of emergency […]
What’s on the Horizon for Radio
Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, … Continue reading “What’s on the Horizon for Radio”
Words of Wisdom
Scottie Pippen, a retired professional basketball player had some words of wisdom he recently shared: As you get older, you’ll realize that a $30,000 watch and a $30 watch both tell the same time. A Gucci wallet and a Target wallet hold the same amount of money. A $10,000,000 house and a $100,000 house host […]
It’s Good Judgement to Use Radio for Legal Services
Author: Annette Malave, SVP/Insights, RAB Buying a home, estate planning or getting a divorce. These are just some of our rites of passage that we may experience as adults, but they are also times when we find ourselves in need of legal services. Most consumers believe that they do not need a lawyer. According to … Continue reading “It’s Good Judgement to Use Radio for Legal Services”
Get To Know Mac Powell
Mac Powell is a guy that loves Jesus, his family and singing. Get to know him on a more personal level as he shares what his morning routine looks like and what summer memories he was able to make with his family!
School Labor
Imagine having a normal day as a teacher… teaching to your classroom when all of a sudden your water breaks! That’s what recently happened to one teacher. She was in the middle of class, being your typical amazing teacher, when her stomach started to hurt. She went to the restroom and her water broke! She […]
Broken Vase
Have you ever gone out somewhere with your child and you specifically tell them not to touch anything and what do they do? They touch EVERYTHING and end up breaking something! A lot of the times when this happens you just have to fit the bill … unless it’s a 3,500 year old artifact! No […]
Alexa Saves the Day
A four year old girl was playing with her mom when all of a sudden, the mom collapsed and started to seize. Now the mom is actually prone to seizures, so the little girl knew exactly what to do. Call grandma! She went to grab her mom’s phone to make the call but it was […]
Radio and Podcasts – Engaging Listeners Everywhere
Author: Nick Arias, Research & Insights Assistant, RAB Broadcast radio plays an important role in the lives of listeners and will continue to be a part of their daily routines. Engaging with radio content matters to these listeners and as broadcast radio expands the conversation via podcasts, the combined role that radio and podcasts play … Continue reading “Radio and Podcasts – Engaging Listeners Everywhere”
Fish Flop
Have you ever just tried to have a nice family outing… one kid is crying, another is running around and the other is well… just there. Then something is thrown in the mist to make this family event even more exciting! You’re not the only family going through that! Check out this perfectly captured video!