Radio Matters

Author: Annette Malave, SVP/Insights, RAB During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective. Sales of desks, … Continue reading "Radio Delivers Furniture Buyers"

Author: Annette Malave, SVP/Insights, RAB What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market. By Q4 2023, there … Continue reading "Radio Accelerates Website Traffic for Auto"

Author: Victor Texcucano, Content Coordinator, RAB Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are … Continue reading "Use Radio for Office and BTS Supplies"

Author: Nick Arias, Research & Insights Assistant, RAB Although the year is still young, the summer season is quickly approaching. People are in the right mindset to get in the best shape possible. While many are reaching their fitness goals, there are some that are still figuring out where to start. A LifeTime Fitness study … Continue reading "Radio’s Strength in Fitness"

Author: Annette Malave, SVP/Insights, RAB Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact. The same is true for media. Today’s media … Continue reading "Radio is the Perfect Partner"

Author: Annette Malave, SVP/Insights, RAB Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact. The same is true for media. Today’s media … Continue reading "Radio is the Perfect Partner"

Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors. … Continue reading "Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships"

Contributor: Steve Passwaiter, President, Silver Oak Political Last week, I provided some background into local races. I also focused on the importance of sharing insights and information about radio listeners, dispelling misperceptions about radio and tapping into the creativity that is synonymous with radio. This week it is about execution. I think I’ve likely given … Continue reading "Political Ads in 2024: Don’t Forget Your Own Backyard."

Contributor: Steve Passwaiter, President, Silver Oak Political The Opportunity: We all know it. The projections are everywhere. Political ad experts are estimating spending ranging from $10 to $16 billion during the 2024 political cycle. A sizable portion of that will end up as part of what looks to be a rematch between our current and … Continue reading "Political Ads in 2024: Don’t Forget Your Own Backyard."

Contributors: Todd Kalman, SVP sales, Marketron, and Beth Osborne, director, marketing and content, Marketron Now in its 12th year, the Borrell-RAB digital benchmarking for radio delivered intelligence and learnings for the local media sales industry. One of the most exciting revelations was that radio digital revenue increased by 6.8%, besting the overall market of 5.4%. … Continue reading "Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report"

Author: Annette Malave, SVP/Insights, RAB In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers. Baby boomers are active consumers who lead vibrant lives. They are … Continue reading "Boomers are a Sales Opportunity for Businesses"

Author: Annette Malave, SVP/Insights, RAB After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide … Continue reading "Reach Pet Owners with Radio"

Author: Annette Malave, SVP/Insights, RAB For some, purchasing a vehicle is exciting, for others it brings on a feeling of dread. There are many decisions to make; there are cost considerations. Vehicle purchase decisions by some are not just about the cost of the vehicle but the cost of vehicle ownership. Along with financing, the … Continue reading "Radio Has Auto Insurance Covered"

It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors. The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.

The holiday haze has finally lifted, and routines are back in full swing. Some folks are talking about a “dry” January or working on those resolutions they made. January is a month when people regroup and reset for the year ahead. Towards the end of 2022, Nielsen released data about radio and audio audiences. In the spirit of regrouping and resetting, here are some data points from those reports that serve as reminder of all that broadcast radio (across platforms) has to offer.

As a new year begins, this is a time to reflect on the health of our businesses. Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.

“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding? As the new year approaches, consumers will be reevaluating more than their waistlines, but also where they eat, sit and sleep (hello, January white sales). People buy furniture for any number of reasons. They buy furniture because they are relocating, because a significant other moves in or just simple wear and tear. Nearly one tenth of Americans make furniture purchases in a typical month

Today’s economic environment is causing Americans to view examine their finances and the institutions they use for savings. According to Northwestern Mutual’s 2022 Planning and Progress study, the average amount of savings dropped from $73,000 in 2021 to $62,000. According to this study, the impact of the current economic uncertainty has caused Americans to review their habits. Nearly half (48%) have adapted to the situation, and nearly three-quarters stated that they have adopted better financial habits.

Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser. This connection is apparent in various advertiser categories. Radio is rarely ever niche because the listenership often consists of many demographics. Its reach continues to be unmatched. Broadcast radio reaches 220 million adults 18 and older every week.

Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin. Holiday shopping is top-of-mind for many, especially this year. Inflation and continued supply chain concerns will influence and impact those holiday shopping lists. Various surveys have pointed to Americans spending either the same or less in 2022. Regardless of how much they spend, retailers will need to work hard to address the concerns that consumers have to gain their trust and their share of holiday spending.