Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales
Author: Travis Cartier, senior manager, onboarding and development, Marketron One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget. How do local media sellers break through the noise? At the top … Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”
The New 3-Minute Qualifer Data Insights
Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB First quarter audience levels are the highest they have been since 2022. What now? The results of the 3-Minute Qualifer for a full quarter are now available, proving radio’s strength in connecting and engaging with listeners is stronger than ever and the time is … Continue reading “The New 3-Minute Qualifer Data Insights”
Radio is a Must to Engage Auto Shoppers
Author: Annette Malave, SVP/Insights, RAB When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic. The auto industry has been on a roller … Continue reading “Radio is a Must to Engage Auto Shoppers”
Radio Opportunities Abound In 2025
Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts … Continue reading “Radio Opportunities Abound In 2025”
Local Furniture Stores: Why Radio is Your Best Bet
Author: Annette Malave, SVP/Insights, RAB I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference. What makes that … Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”
Every Second, Every Minute Matters
Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed. Nielsen’s new 3-Minute Qualifier is a gamechanger … Continue reading “Every Second, Every Minute Matters”
Traveling with Radio
Author: Nick Arias, Research & Insights Assistant, RAB No matter the season, Americans tend to plan their future travel time throughout the course of the year. The idea of being on the beach, visiting new places and being out of the house is what excites all travelers the most. According to the IPX1031 “Travel Outlook … Continue reading “Traveling with Radio”
There’s a new generation to know – Generation Alpha
Author: Victor Texcucano, Content Coordinator, RAB Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique … Continue reading “There’s a new generation to know – Generation Alpha”
Why Radio Should Be on the Shopping List
Author: Annette Malave, SVP/Insights, RAB If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers. According to the Consumer Price Index, food at home prices rose nearly 2% in January 2025 … Continue reading “Why Radio Should Be on the Shopping List”
Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report
Contributor: Beth Osborne, director, marketing and content, Marketron For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local … Continue reading “Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report”