There’s a new generation to know – Generation Alpha
Author: Victor Texcucano, Content Coordinator, RAB Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique … Continue reading “There’s a new generation to know – Generation Alpha”
Why Radio Should Be on the Shopping List
Author: Annette Malave, SVP/Insights, RAB If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers. According to the Consumer Price Index, food at home prices rose nearly 2% in January 2025 … Continue reading “Why Radio Should Be on the Shopping List”
Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report
Contributor: Beth Osborne, director, marketing and content, Marketron For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local … Continue reading “Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report”
Humans Matter
Author: Tammy Greenberg, SVP Business Development/RAB In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands. The possibilities that technologies such as artificial intelligence (AI) bring to streamlining processes, making smarter decisions, reducing costs, creating content, targeting consumers, and improving efficiency are transformational, exciting, … Continue reading “Humans Matter”
Why You Should Be Laser-Focused on Radio’s Strength
Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB Radio has transformed, progressed and modernized as the overall media industry has expanded and consumer choice has become more robust with media behavior fragmented. From broadcast to podcast, streaming to social media and everything in between, radio commands the attention of consumers, radio deeply … Continue reading “Why You Should Be Laser-Focused on Radio’s Strength”
How to Have a Healthy Sales Year in Fitness
Author: Annette Malave, SVP/Insights, RAB At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority. We all do it – set goals to take care of our bodies and our minds. A survey from Health … Continue reading “How to Have a Healthy Sales Year in Fitness”
Why Radio is a Golden Opportunity for Jewelry Retailers
Author: Annette Malave, SVP/Insights, RAB The holidays may be behind us, but there are many gift-giving days ahead. Jewelry sales historically have peaked during the November to December holiday season, but retailers look to additional seasonal periods to increase sales. Valentine’s Day, Mother’s Day and Father’s Day are holidays when jewelry gift giving increases. Jewelry … Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “