Jacksonville Radio

Radio Matters

Current news, information and insights about broadcast radio growth brought to you by the Radio Advertising Bureau (RAB), a not-for-profit trade association representing America’s broadcast radio industry.

Radio is on the Menu for Restaurants
Author: Annette Malave, SVP/Insights, RAB With temperatures around the country on this rise, who wants to cook? Dining out or taking out is the way to go. Sales at drinking and dining establishments continue to rise, reaching $93.6 billion in May based on U.S. Census data and reported by the National Restaurant Association.  Despite increased … Continue reading "Radio is on the Menu for Restaurants"
A Story About Radio
Author: Team RAB As we kick off the July 4th holiday weekend, today’s blog is a little bit different. A celebration of collaboration, creativity, the joy that summer brings and, of course, the power of radio. Radio is all about storytelling. As a tribute to one of radio’s greatest benefits, RAB staff recently held our … Continue reading "A Story About Radio"
If You Can Dream It, Radio Can Measure It
Author: Tammy Greenberg, SVP/Business Development, RAB Navigating the complex world of attribution is not that complex with new measurement capabilities in play for radio success There is a misperception in the advertising community that an audio ad’s influence on a consumer’s purchase journey can’t be measured to the same degree as ads that run on … Continue reading "If You Can Dream It, Radio Can Measure It"
Radio Works with Real Estate, One Home At a Time
Author: Nick Arias, Research & Insights Assistant, RAB As adults journey through life, one of the milestones some may reach is the purchase of a home. It is a significant event, filled with anticipation and excitement for some. This event is most often made possible with the guidance and support of a real estate agent. … Continue reading "Radio Works with Real Estate, One Home At a Time"
Radio Works with Real Estate, One Home At a Time
Author: Nick Arias, Research & Insights Assistant, RAB As adults journey through life, one of the milestones some may reach is the purchase of a home. It is a significant event, filled with anticipation and excitement for some. This event is most often made possible with the guidance and support of a real estate agent. … Continue reading "Radio Works with Real Estate, One Home At a Time"
Why Digital-Only Brands Should Become Broadcast Radio Advertisers
Contributor: Beth Osborne, director, marketing and content, Marketron As digital advertising continues to become a growing part of a station’s revenue, you may have a book of businesses that are digital-only advertisers. Maybe they aren’t convinced of the value of radio ads or seek an audience outside of your station demographics. For new advertisers, they … Continue reading "Why Digital-Only Brands Should Become Broadcast Radio Advertisers"
Radio is a Must for Homeowner Services
Author: Annette Malave, SVP/Insights, RAB Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year … Continue reading "Radio is a Must for Homeowner Services"
Headphone icon with wave cord
It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors. The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.
Italy, Milan, Stylish woman with headphones dancing against wall
The holiday haze has finally lifted, and routines are back in full swing. Some folks are talking about a “dry” January or working on those resolutions they made. January is a month when people regroup and reset for the year ahead. Towards the end of 2022, Nielsen released data about radio and audio audiences. In the spirit of regrouping and resetting, here are some data points from those reports that serve as reminder of all that broadcast radio (across platforms) has to offer.
Summer music background, headphiones with heart on yellow background
As a new year begins, this is a time to reflect on the health of our businesses. Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.
Radio and That ‘Just Right’ Feeling
“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding? As the new year approaches, consumers will be reevaluating more than their waistlines, but also where they eat, sit and sleep (hello, January white sales). People buy furniture for any number of reasons. They buy furniture because they are relocating, because a significant other moves in or just simple wear and tear. Nearly one tenth of Americans make furniture purchases in a typical month
Headphones on stack of money isolated on white background. 3d illustration
Today’s economic environment is causing Americans to view examine their finances and the institutions they use for savings. According to Northwestern Mutual’s 2022 Planning and Progress study, the average amount of savings dropped from $73,000 in 2021 to $62,000. According to this study, the impact of the current economic uncertainty has caused Americans to review their habits. Nearly half (48%) have adapted to the situation, and nearly three-quarters stated that they have adopted better financial habits.
Portrait of young woman in headphones sitting on the floor among shopping bags and listening to music against the blue background
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser. This connection is apparent in various advertiser categories. Radio is rarely ever niche because the listenership often consists of many demographics. Its reach continues to be unmatched. Broadcast radio reaches 220 million adults 18 and older every week.
Young woman enjoying shopping in the city
Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin. Holiday shopping is top-of-mind for many, especially this year. Inflation and continued supply chain concerns will influence and impact those holiday shopping lists. Various surveys have pointed to Americans spending either the same or less in 2022. Regardless of how much they spend, retailers will need to work hard to address the concerns that consumers have to gain their trust and their share of holiday spending.